Step 01
Describe your rules
Cleaning instructions
Keep emails from real people and anything I need to reply to.
Move routine promotions and newsletters out of my inbox.
I’m planning a trip to Tokyo—if a fare drops below $700, put it in my briefing.
The Initial sweep of your inbox.
Initial continuously sorts incoming email according to your instructions, clearing out the noise so your inbox stays focused on messages you want to read or respond to.
Tuesday, July 21
Good morning, Alex.
Briefing
Tuesday, July 21
Needs a reply
Dinner next Thursday
Maya asked whether 7:30 works for dinner in Cambridge.
Good to know
- Delta moved your Boston flight to gate A14.
- Your UPS delivery is arriving tomorrow.
18 newsletters and receipts were sorted in the background.
Press the icons to explore.
How it works
Describe the inbox you want. Initial keeps it that way.
Step 02
Initial screens each email
Maya Chen
Dinner next Thursday
Personal · needs reply
Delta
Boston to Tokyo from $649
Moved out · added to briefing
Everlane
The summer sale starts now
Moved out
Step 03
Open your briefing
Tuesday, July 21
Needs a reply
Dinner next Thursday
Maya asked whether 7:30 works for dinner.
Good to know
Delta has Boston to Tokyo fares from $649, matching your saved cleaning rule.
18 routine promotions were moved out.
Cleaning, briefing, and chat
Keep what you want. Clear out the rest.
See every decision
Your daily briefing shows what arrived, where it went, and which messages are still waiting on you.
Cleaning that follows your instructions
Tell Initial what belongs in your inbox and what does not. Your instructions can be as broad or specific as you need.
Work with email in plain language
Search, summarize, draft, label, or archive by asking. Initial requests approval before consequential actions.
Your rules
Not every promotion is noise.
Ask Initial to learn from your inbox, then describe the exceptions you want it to keep watching for.
Purchase history
Look through my receipts and keep promotions from brands I buy from.
I found recent purchases from Puma, Everlane, and Muji. I’ll surface promotions from those brands in your daily briefing and move the rest out.
Cleaning instructions updated
Private by design
Your email is not our dataset.
Initial only retains data needed to provide the features you use. Your connected mailbox remains the source of truth.
Read the privacy policy- Your data is never sold or used for advertising.
- AI providers process mail with zero data retention and cannot train on it.
- Your connected mailbox remains the source of truth.
- Every result can be traced back to the email that supports it.
Stop sorting the same email every day.
Connect Gmail, describe the inbox you want in plain language, and get your first briefing tomorrow morning.
Get started